Case Study #2
Wize Spirits - Seasonal Campaign
Wize Spirits Co. is the original nostalgia-inspired sugar-free vodka soda, producing refreshing, 100% all-natural, sugar-free, and gluten-free vodka sodas with surprisingly unique throwback flavours. Smooth, easy drinking with just the right amount of fizz.
Client's Goal
Increase preference for Wize as a go-to vodka soda beverage over the summer season. Targeting across Vancouver and the Lower Mainland. Aiming to improve brand storytelling by romanticizing nostalgic summer experiences through strategic, sensory-driven content creation.
“Every Sip Brings you Back”
Working together we achieved :
Content Examples:
Nostalgic Flavour Series
Wize Spirits’ iconic vodka soda flavours come to life through its fizzy, sweet treat pairing!
“Our root beer flavour features notes of vanilla and caramel spice, made with vodka and entirely sugar-free! A throwback that finally caught up with you.”
Social Growth x Brand Affinity
Our summer campaign brought Wize Spirits’ nostalgic flavours to life through sensory-driven storytelling. We created nostalgia-inspired content to emphasize the brand’s story, spark flavour curiosity, and connect with our community through beach days and memories that make summer unforgettable.
+62.1% increase in engagement +244.2%% increase in reach +36.5% profile activity.
“Catch our wize cans looking tastier, colder, and taller than ever!”
“She’s sweet, fizzy, and impossible to resist. Have you tried cream soda yet?”
“Because turning 6 calls for a celebration as bold as our flavours.”
“Yes, that’s it…our ingredients are clean, low sugar and 100 calories per serving. And it’s flavourful as ever! Try our Grape’sicle and tell us what you think…”
“sushi + sunset by the beach + our vodka sodas = the perfect summer evening”